January 2017 - Marketing - lists.openinfra.dev

[OpenStack Marketing] Reminder: Marketing Community meeting Thursday
by Heidi Joy Tretheway 24 Jan '17

24 Jan '17

Hello marketing community! Here’s a gentle reminder to join us for our first OpenStack marketing community call of the year. We’re hosting two time options to be friendly to Europe, North America and Asia Pacific time zones. We’ll also be recording, but this meeting seeks feedback from you, so don’t miss out! Topics will include our logo modernization plans and rebranding progress, key marketing messages and the year ahead. If you’re shy about speaking up on the call, feel free to drop me a note. I also encourage you to join this as a video call if you’re willing, because more face time is always great. Cheers, Heidi Joy Thursday, Jan. 26 at 16:30 UTC (10:30 a.m. CST) --and-- Friday, Jan. 27 at 02:30 UTC (Thurs 1/26 @ 8:30 p.m. CST) Topic: logo modernization, 2017 marketing plan, major marketing campaigns Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/5038169769 <https://zoom.us/j/5038169769> Or iPhone one-tap (US Toll): +16465588656,5038169769# or +14086380968,5038169769# Or Telephone: Dial: +1 646 558 8656 (US Toll) or +1 408 638 0968 (US Toll) Meeting ID: 503 816 9769 International numbers available: https://zoom.us/zoomconference?m=E5Gcj6WHnrCsWmjQRQr7KFsXkP9nAIaP <https://zoom.us/zoomconference?m=E5Gcj6WHnrCsWmjQRQr7KFsXkP9nAIaP> Heidi Joy Tretheway Senior Marketing Manager, OpenStack Foundation 503 816 9769 <tel:503 816 9769> | Skype: heidi.tretheway <https://webapp.wisestamp.com/sig_iframe?origin=mac-mail&signature_id=549976…> <http://linkedin.com/in/heiditretheway> <http://twitter.com/heiditretheway> <http://www.openstack.org/>

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Re: [OpenStack Marketing] [OpenStack Foundation] OpenStack 2016 Annual Report
by Sriram Subramanian 24 Jan '17

24 Jan '17

Amen! Here's to yet another great year for OpenStack! Thanks, -Sriram www.CloudDon.com<http://<br/>www.CloudDon.com> Enabling Modern Enterprise IT Transformations ________________________________ From: Gary Kevorkian (gkevorki) <gkevorki(a)cisco.com> Sent: Tuesday, January 24, 2017 11:59:34 AM To: Lauren Sell; foundation-board(a)lists.openstack.org mailing list; foundation(a)lists.openstack.org; marketing(a)lists.openstack.org; openstack(a)lists.openstack.org Subject: Re: [OpenStack Foundation] [OpenStack Marketing] OpenStack 2016 Annual Report Congrats, everyone! It¹s great to be a part of this community. It¹s more like family, actuallyŠbut with less fighting at the dinner table. Here¹s to a great 2017! GK Gary Kevorkian MARKETING COMMUNICATIONS MANAGER - EVENTS Marketing and Communications gkevorki(a)cisco.com Tel: +3237912058 Cisco.com <http://www.cisco.com> Think before you print.This email may contain confidential and privileged material for the sole use of the intended recipient. Any review, use, distribution or disclosure by others is strictly prohibited. If you are not the intended recipient (or authorized to receive for the recipient), please contact the sender by reply email and delete all copies of this message. Please click here <http://www.cisco.com/web/about/doing_business/legal/cri/index.html> for Company Registration Information. On 1/24/17, 11:44 AM, "Lauren Sell" <lauren(a)openstack.org> wrote: >Hi everyone, > >Today we published the OpenStack Foundation 2016 Annual Report: >https://www.openstack.org/assets/reports/OpenStack-2016-Annual-Report-fina >l-draft.pdf > >Thank you to all of the community members who contributed to the report, >and to Heidi Joy for putting it together. The report includes key stats, >as well as updates from the Board of Directors, Foundation staff, >Technical Committee, Board Committees and Working Groups. We had a busy >year in 2016, and it¹s great to see our collective efforts documented. > >2016 was a big year for OpenStack. We had our most substantial software >releases, our best-attended Summits, our broadest set of global OpenStack >Days, reached our largest footprint of public cloud providers, and >learned about bigger deployments and projects using OpenStack. We saw >organizations as varied as AT&T, Volkswagen Group, China Mobile, Banco >Santander, and Cambridge University give keynote presentations about >driving innovation with the software our community develops. And we saw >new companies invest in our community, especially from China and the >telecom sector. We started to see the power of the ³one platform² concept >with virtualization, bare metal and containers working together to run >versatile workloads. From the OpenStack and Kubernetes demos in Austin to >the OpenStack and OPNFV telecom demo in Barcelona, we saw how >collaboration and technology integrations deliver practical value. > >But 2016 was also a year of changes in the industry and in our community, >whether it be emerging technologies or shifts in the ecosystem. As we >look forward to 2017, more change is on the horizon and collaboration >within our community and beyond is more important than ever. The way we >react and adapt in this period of change will have a huge impact on the >role OpenStack plays in the future of IT. With a strong, diverse >community and clear mission, there¹s nothing we can¹t achieve together. > >Today we kick off 2017 with the first Board meeting, in which we'll seat >new members from the recent election. We look forward to supporting and >working closely with all of you this year! > >Best, >Lauren > > > > > >_______________________________________________ >Marketing mailing list >Marketing(a)lists.openstack.org >http://lists.openstack.org/cgi-bin/mailman/listinfo/marketing _______________________________________________ Foundation mailing list Foundation(a)lists.openstack.org http://lists.openstack.org/cgi-bin/mailman/listinfo/foundation

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[OpenStack Marketing] OpenStack 2016 Annual Report
by Lauren Sell 24 Jan '17

24 Jan '17

Hi everyone, Today we published the OpenStack Foundation 2016 Annual Report: https://www.openstack.org/assets/reports/OpenStack-2016-Annual-Report-final… Thank you to all of the community members who contributed to the report, and to Heidi Joy for putting it together. The report includes key stats, as well as updates from the Board of Directors, Foundation staff, Technical Committee, Board Committees and Working Groups. We had a busy year in 2016, and it’s great to see our collective efforts documented. 2016 was a big year for OpenStack. We had our most substantial software releases, our best-attended Summits, our broadest set of global OpenStack Days, reached our largest footprint of public cloud providers, and learned about bigger deployments and projects using OpenStack. We saw organizations as varied as AT&T, Volkswagen Group, China Mobile, Banco Santander, and Cambridge University give keynote presentations about driving innovation with the software our community develops. And we saw new companies invest in our community, especially from China and the telecom sector. We started to see the power of the “one platform” concept with virtualization, bare metal and containers working together to run versatile workloads. From the OpenStack and Kubernetes demos in Austin to the OpenStack and OPNFV telecom demo in Barcelona, we saw how collaboration and technology integrations deliver practical value. But 2016 was also a year of changes in the industry and in our community, whether it be emerging technologies or shifts in the ecosystem. As we look forward to 2017, more change is on the horizon and collaboration within our community and beyond is more important than ever. The way we react and adapt in this period of change will have a huge impact on the role OpenStack plays in the future of IT. With a strong, diverse community and clear mission, there’s nothing we can’t achieve together. Today we kick off 2017 with the first Board meeting, in which we'll seat new members from the recent election. We look forward to supporting and working closely with all of you this year! Best, Lauren

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Re: [OpenStack Marketing] [Foundation Board] New Forrester Report: OpenStack's Global Traction Expands for Newton Release
by Lauren Sell 16 Jan '17

16 Jan '17

Hi Kenny, The user survey is not intended to track marketshare, but the data says users are increasingly happy with OpenStack (NPS scores trending up), moving their deployments into production (20% more in production YoY), finding cost savings to be the top business driver and come from increasingly diverse company sizes and industries. We are also working on more third party validation and metrics around OpenStack growth and adoption patterns. You can download the 2H 2016 highlights from the user survey report here: https://www.openstack.org/user-survey/ <https://www.openstack.org/user-survey/> In terms of third party data, Heavy Reading <http://www.businesswire.com/news/home/20161011005287/en/Heavy-Reading-Surve…> said 86% of telcos think OpenStack is important to their business and 451 Research <https://www.sdxcentral.com/articles/news/openstack-revenue-will-top-5b-by-2…> estimates a $5.7B market for OpenStack by 2020. We are also working with 451 Research to gather more stats about market penetration in their upcoming omnibus survey. Red Hat <https://www.redhat.com/en/about/blog/openstack-production-deployments-more-…> cited a jump from 16% to 43% of their customer base who are running OpenStack in production from 2015 to 2016. And IDC is working on a big OpenStack report that we expect will land in April. We did not commission the report, but became an IDC customer this year so we can work closely with them, and encourage other OpenStack members who have relationships to do the same. Useful links with third party validation: we aggregate data from relevant analyst reports at https://www.openstack.org/analysts/ <https://www.openstack.org/analysts/> and case studies at https://www.openstack.org/users <https://www.openstack.org/users> and http://superuser.openstack.org/section/user-stories/ Great thoughts, and we’ll continue to share more data with the community as these reports come to fruition over the next few months! We also welcome any ideas on specific data or metrics we should be seeking. Best, Lauren > On Jan 11, 2017, at 12:53 PM, Kenny Johnston <kenny(a)kencjohnston.com> wrote: > > Thanks Lauren. > > Thinking back on this with fresh eyes and a new year. > You alluded to news stories about "industry shifts" which have the potential to scare away adopters. > I fundamentally believe (from non-numerical data like this report) that OpenStack continues to experience exponential adoption rates despite the industry shift FUD. > Could we put some specific numbers to that? I was thinking something outside of growth rates like "number of servers managed by OpenStack." Is that something we can glean from past user surveys? > > On Tue, Dec 20, 2016 at 12:21 PM, Lauren Sell <lauren(a)openstack.org <mailto:lauren@openstack.org>> wrote: > Hi everyone, > > I’m happy to share a new report from Lauren Nelson at Forrester — OpenStack's Global Traction Expands For Its Newton Release — which says OpenStack® has “grown into a de facto standard platform for the private cloud market and now serves as the foundation for public clouds, particularly in Europe and China.” > > It’s great timing to end the year on a high note and gain some momentum heading into 2017, especially after some of the news stories about the industry shifts the last few weeks. We issued a news release <https://www.openstack.org/news/view/292/openstacks-global-traction-expands-…> today, and you can download the report here <http://www.openstack.org/analysts>. If you’d like to help us promote it, you can retweet <https://twitter.com/OpenStack/status/811270766822039552> the @OpenStack handle, join the conversation on LinkedIn, and of course share with your internal teams and prospects. > > To find more reports and resources to leverage for your own marketing / education initiatives, you can always access the analyst page <https://www.openstack.org/analysts/> and marketing portal <https://www.openstack.org/marketing>. > > Happy Holidays! > Lauren > > _______________________________________________ > Foundation-board mailing list > Foundation-board(a)lists.openstack.org <mailto:Foundation-board@lists.openstack.org> > http://lists.openstack.org/cgi-bin/mailman/listinfo/foundation-board <http://lists.openstack.org/cgi-bin/mailman/listinfo/foundation-board> > > > > > -- > Kenny Johnston | irc:kencjohnston | @kencjohnston

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[OpenStack Marketing] Update: Marketing Community Meeting rescheduled
by Heidi Joy Tretheway 11 Jan '17

11 Jan '17

Happy New Year, marketing community! We’ve updated the next marketing community meeting to postpone it by 2 weeks exactly, keeping the same times and the same agenda (logo refresh, major marketing campaign, and marketing plans for 2017). The links to attend are the same—we look forward to seeing you there! Marketing Community meeting (Europe/North America) Time: Jan 26, 2017 8:30 AM (GMT-8:00) Pacific Time (US and Canada) Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/5038169769 Or iPhone one-tap (US Toll): +16465588656,5038169769# or +14086380968,5038169769# Or Telephone: Dial: +1 646 558 8656 (US Toll) or +1 408 638 0968 (US Toll) Meeting ID: 503 816 9769 International numbers available: https://zoom.us/zoomconference?m=E5Gcj6WHnrCsWmjQRQr7KFsXkP9nAIaP Marketing Community meeting (Asia/Oceania): Time: Jan 26, 2017 6:30 PM (GMT-8:00) Pacific Time (US and Canada) Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/5038169769 Or iPhone one-tap (US Toll): +16465588656,5038169769# or +14086380968,5038169769# Or Telephone: Dial: +1 646 558 8656 (US Toll) or +1 408 638 0968 (US Toll) Meeting ID: 503 816 9769 International numbers available: https://zoom.us/zoomconference?m=E5Gcj6WHnrCsWmjQRQr7KFsXkP9nAIaP

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[OpenStack Marketing] User Survey: Pre-launch check
by Heidi Joy Tretheway 09 Jan '17

09 Jan '17

ARE WE OFFERING THE RIGHT ANSWERS? Thanks for your input over the past month to revise the User Survey. Many of our technical questions, such as “which network drivers do you use?” or “which container tools do you use?” have answers that change with the speed of innovation. We’re in the final stages of preparing the OpenStack User Survey for launch in a couple of weeks, but before it goes live, we wanted to share the final question and answer content with you: https://docs.google.com/spreadsheets/d/1c8Osptcse1geEeHBHwZ-fxQA-OQ_dzwAHSn… <https://docs.google.com/spreadsheets/d/1c8Osptcse1geEeHBHwZ-fxQA-OQ_dzwAHSn…> We’re primarily looking for errors in the answer choices (or missing answer choices) for the questions in rows 67-85 (please see column E for the answer options). Please feel free to leave feedback via a comment on the spreadsheet. USER SURVEY RESULTS Also, we’re looking for volunteers to help produce the survey. Can you spend a few hours analyzing survey comments, charts, or reading a draft report? Be part of one of our most talked-about community assets by joining the User Survey work group (both technical and non-technical people are welcome!). Sign up here: https://goo.gl/forms/F0c1a9NOR1zK7sUJ3 <https://goo.gl/forms/F0c1a9NOR1zK7sUJ3> Heidi Joy Tretheway Senior Marketing Manager, OpenStack Foundation 503 816 9769 <tel:503 816 9769> | Skype: heidi.tretheway <https://webapp.wisestamp.com/sig_iframe?origin=mac-mail&signature_id=549976…> <http://linkedin.com/in/heiditretheway> <http://twitter.com/heiditretheway> <http://www.openstack.org/>

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