September 2015 - Marketing - lists.openinfra.dev

[OpenStack Marketing] OpenStack Marketing Bulletin: Liberty release, call for content, Tokyo marketing agenda
by Heidi Joy Tretheway 06 Oct '15

06 Oct '15

OpenStack Marketing Bulletin September 24, 2015 Hello marketers of OpenStack! Here’s a quick reminder for our next marketing community call, where we’ll be focusing on Liberty release information: Tuesday, Sept. 29: 9:00 am PDT/ 16:00 UTC <https://openstack.webex.com/openstack/j.php%3FMTID=m1a75877d825e333c0b6a1cb…> Tuesday, Sept. 29: 5:00 pm PDT/ Wednesday, Sept. 30: 00:00 UTC <https://openstack.webex.com/openstack/j.php%3FMTID=mad59794f5cf974626036b0d…> As a reminder—we've revived the marketing bulletin to provide you with regular updates every few weeks. You’ll find upcoming events, opportunities to participate, fresh content, and important dates in here. User Survey Tomorrow is the last day to answer the User Survey <https://www.openstack.org/user-survey>! We need your support to generate great feedback that will be shared at the next OpenStack Summit. The deadline to complete the survey is Friday, Sept. 25. Liberty Release October 15—release day—is coming quickly. On our next marketing call, we’ll share high-level messages for the Liberty release, including the themes that were of greatest focus this cycle and new features/benefits from key projects. (Many thanks to the PTLs and intrepid Product Work Group for sharing great content!) This preliminary presentation will help you prepare for your own company’s announcements associated with Liberty. We’ll also share the release timeline with assets to come, including the press release and web page. Also: Are you hosting a Liberty release webinar on behalf of your company? Tell me about it <mailto:heidijoy@openstack.org> and we’ll help you publicize it. Call for content If you have Internet of Things (IoT) or Big Data customers or case studies, please share <mailto:marketing@openstack.org> so we can help promote them and your company. We are specifically looking for a strong case study leading into the Tokyo Summit. OpenStack Summit Tokyo (Oct 27-30) Be sure to plan time in your Summit schedule for the community marketing meeting on Thursday, Oct. 29, from 12:30 - 2:30 p.m. Join your marketing colleagues throughout the OpenStack community for a focused, fast-paced working lunch session. A recap of what the OpenStack Foundation is doing to support your marketing efforts (and who does what, to help you reach the right contact the first time). An open discussion/ post-mortem on the Liberty release from a marketing perspective, and how we can continue to improve for Mitaka. Dig into emerging issues and technology to set out our content roadmap. In the last portion of the session (1:50-2:30), we'll focus on marketing for Summit events sponsors, including bringing the theme to life in your booth and organizing community evening events. Remember, the registration price for the OpenStack Summit Tokyo <https://www.openstack.org/summit/tokyo-2015/> will increase to $1,000 USD next Tuesday, Sept. 29 at 11:59 p.m. Pacific. Also note that ALL discount registration codes for speakers, ATCs and sponsors will expire on Oct. 19. Gartner Symposium Orlando (Oct 4-8) Come say hi to us at booth #542 at the Gartner Symposium/ITxpo <http://www.gartner.com/events/na/orlando-symposium> in Orlando, FL. I’ll be distributing “OpenStack to the Core” signs to display in your booth that will let attendees know that your company is a participating member of the OpenStack community. Mark your agenda for 1:45 p.m. on Wednesday, Oct. 7 (session ID: SPS81), when Jonathan Bryce hosts Srinivas Sarathy of TD Bank. OpenStack Summit Austin (April 2016) The sponsorship prospectus *preview* <https://www.openstack.org/summit/austin-2016/> is now available online, and we’ll publish a full prospectus and start accepting contracts in December. Keep an eye out for a new opportunity to participate on a large, community-focused evening event that you won’t want to miss. For questions, contact summit(a)openstack.org <mailto:summit@openstack.org>. Heidi Joy Tretheway Senior Marketing Manager OpenStack Foundation 503 816 9769 heidi.tretheway - skype heidijoy(a)openstack.org <mailto:heidijoy@openstack.org>

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[OpenStack Marketing] FOSDEM 2016
by Stefano Maffulli 28 Sep '15

28 Sep '15

Hello folks, I have started looking at the list of events for 2016 and FOSDEM pops up quite early this year (Jan 30-31). In the past the Foundation had a table there: are there plans to do this again in 2016? Cheers, stef

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[OpenStack Marketing] September 29 Price Increase - OpenStack Summit Tokyo
by Kendall Waters 28 Sep '15

28 Sep '15

Hi everyone, Just a reminder that the registration price for the Tokyo Summit will INCREASE to $1,000 USD next Tuesday, September 29th at 11:59pm (PT). Register HERE <https://openstacksummitoctober2015tokyo.eventbrite.com/> before the price increases! Also, all discount registration codes will expire on October 19, 2015 at 11:59pm (PT) (This applies to speakers, ATCs, sponsors, etc.) Cheers, Kendall VISA INFORMATION: If you require a visa to travel to Japan, please carefully read the instructions HERE <https://www.openstack.org/summit/tokyo-2015/tokyo-and-travel/#visa>. The entire visa process can take up to 5 weeks to complete so APPLY NOW 1. First, you will need to have booked your flights, hotel accommodation, and Summit registration BEFORE applying for visa invitation support 2. Then complete the visa request form on the Summit Tokyo and Travel Page HERE <https://openstack.formstack.com/forms/visa_request_form> 3. Receive a hardcopy of your visa invitation documents in the mail and apply for a visa at your local Japanese embassy or consulate 4. Wait for your visa to be issued, which may take up to 10 business days and pick it up from the embassy All visa requests must be made before October 1.

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[OpenStack Marketing] Austin 2016 OpenStack Summit Sponsorship Prospectus Preview
by Claire Massey 24 Sep '15

24 Sep '15

Hi everyone, Following Tokyo the next OpenStack Summit will be held in Austin, Texas, April 25-29, 2016. If you’re interested in sponsoring it - please review the Austin OpenStack Summit Sponsorship Prospectus Preview <https://www.openstack.org/summit/austin-2016/>. This high-level document is intended to help you with budget planning for the first half of 2016. A more detailed and final version of the prospectus will be made available by early December 2015. In addition to the sponsorship packages listed we strongly encourage you to budget some dollars towards co-sponsoring the official evening event at the Summit. More party details will be included in the final prospectus - stay tuned! If you have any questions please contact summit(a)openstack.org <mailto:summit@openstack.org>. Cheers, Claire IMPORTANT DATES - AUSTIN SUMMIT: * December 14, 2015 - Executable summit contract is made available for signature. Same process as previous Summits. * Mid-December, 2015 - Call for Speakers (CFP) opens. * January 20, 2016 - Invoices are mailed to confirmed sponsors. Confirmed sponsors begin booth location selection, receive access to the sponsor services site, receive registration codes, etc. * February 1, 2016 - Call for Speakers (CFP) submission deadline. * March 8, 2016 - Final date that signed sponsorship contracts will be accepted.

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Re: [OpenStack Marketing] Schedule Live - Tokyo OpenStack Summit
by Kendall Waters 15 Sep '15

15 Sep '15

Hi everyone, The mobile apps for the Tokyo Summit are now available for download! If you attended the Vancouver Summit, then you can simply update the same mobile app to use for the Tokyo Summit. For Apple devices, click HERE <https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=98721629…> to download. For Android devices, click HERE <https://play.google.com/store/apps/details?id=org.sched.openstacksummitmay2…> to download. See you in Tokyo! Cheers, Kendall > On Aug 26, 2015, at 1:25 PM, Kendall Waters <kendall(a)openstack.org> wrote: > > Hi everyone, > > The schedule for the upcoming OpenStack Summit in Tokyo <https://www.openstack.org/summit/tokyo-2015/> is now available! > > SCHEDULE: https://www.openstack.org/summit/tokyo-2015/schedule/ <https://www.openstack.org/summit/tokyo-2015/schedule/> > > There are two views for the Summit schedule. The Main Conference view is what the vast majority of attendees should use. Active Technical Contributors and operators who contribute to the Mitaka release cycle should use the Design Summit + Main Conference view of the Summit schedule. > > MOBILE APP > In the coming weeks the schedule mobile app will also be available for download. We will notify the community at that time. If you attended the Vancouver Summit then you can simply update the same mobile app to use for the Tokyo Summit. > > SPEAKER NOTIFICATIONS > If you submitted a talk - check your email. Everyone who submitted a speaking proposal for the Summit will soon receive an email notification to let them know whether or not their talk is accepted. The email sent to selected speakers contains next steps and a Summit speaker registration code. Each speaker is responsible for registering themselves to attend the Summit. Please make sure your colleagues read the email and complete this step. > > Contact summit(a)openstack.org <mailto:summit@openstack.org> with any questions. > > We’ll see you in Tokyo in two months. > > Cheers, > Kendall >

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[OpenStack Marketing] Please help us encourage OpenStack user survey participation
by Heidi Joy Tretheway 15 Sep '15

15 Sep '15

Greetings, marketing community! As you know, we've run a survey of OpenStack deployers and application developers since April 2013. We've added new questions and options to this cycle's survey, and we're asking for your support to generate great feedback that will be shared the next OpenStack Summit <http://www.openstack.org/summit>, October 27-30 in Tokyo. The link and instructions to take the survey are here: https://www.openstack.org/user-survey <https://www.openstack.org/user-survey>. If an organization already participated, they simply need to log back in to update their Deployment Profile--no need to start from scratch. If the survey is more than 12 months old, it has expired, and we are encouraging users to take this time to update their existing profiles so they can be included in the upcoming analysis. The information provided is confidential and will only be presented in aggregate, unless the user specifically consents to making certain elements public. As marketers, you understand the value of data we can collect with this survey. If you make one contribution to the project this year, please use your company communications channels to promote the survey through user groups and even reach out directly to your OpenStack customer base. The more users we have participating, the better we can leverage this information. The deadline to fill out the survey is Friday, Sept. 25 at 23:59 UTC/ 4:59 p.m. Pacific. Please retweet this survey promotion (https://twitter.com/OpenStack/status/643483292944084992) <https://twitter.com/OpenStack/status/643483292944084992)> and leverage the text below for your communications efforts. Thanks in advance for your help! Heidi Joy _____________ Example Text: Subject: Answer the OpenStack user survey to influence our roadmap If you are an OpenStack user or have customers with OpenStack deployments, please take a few minutes to respond to our User Survey or pass it along to your network. The first User Survey conducted April 2013 provided great insight to the types of deployments and technology decisions made by the OpenStack community. You can see the most recent results in the Superuser article from May 2015 highlighting the user survey analysis: http://superuser.openstack.org/articles/openstack-users-share-how-their-dep… <http://superuser.openstack.org/articles/openstack-users-share-how-their-dep…> Start the survey here: https://www.openstack.org/user-survey <https://www.openstack.org/user-survey>. Please complete the User Survey by Friday, Sept. 25 at 23:59 UTC/16:59 Pacific. If you already completed the survey, there's no need to start over. You can simply log back in to update your Deployment Profile, as well as take the opportunity to provide additional input. Please note that if your survey is more than 12 months old, it is set to expire, so we encourage you to provide your updates to keep your survey active. All of the information you provide is confidential to the Foundation and User Committee and will be aggregated anonymously unless you clearly indicate we can publish your organization’s logo and profile. Remember you can hear directly from users and see the aggregate survey findings by attending the next OpenStack Summit [http://www.openstack.org/summit <http://www.openstack.org/summit>], October 27-30 in Tokyo. Thank you again for your support. Heidi Joy Tretheway Senior Marketing Manger 503 816 9769 skype: heidi.tretheway heidijoy(a)openstack.org <mailto:heidijoy@openstack.org>

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[OpenStack Marketing] OpenStack Marketing Bulletin: User survey, new content & events update
by Heidi Joy Tretheway 11 Sep '15

11 Sep '15

OpenStack Marketing Bulletin September 11, 2015 Greetings marketing community! We’ve revived the marketing bulletin to provide regular updates relevant to marketers in the OpenStack community. Please mark your calendar for our next marketing community call, where we’ll be focusing on Liberty release information: Tuesday, Sept. 29: 9:00 am PDT/ 4:00 pm UTC <https://openstack.webex.com/openstack/j.php%3FMTID=m1a75877d825e333c0b6a1cb…> Tuesday, Sept. 29: 5:00 pm PDT/ Wednesday, Sept. 30: 12:00 am UTC <https://openstack.webex.com/openstack/j.php%3FMTID=mad59794f5cf974626036b0d…> User survey On Monday, September 14, we launch the latest version of our User Survey, which helps us understand how deployments and apps run on OpenStack. We've run this survey since April 2013, and in this cycle added new questions and options. We need your support to generate great feedback that will be shared the next OpenStack Summit. Watch for the new survey link coming by email on Monday. The deadline to fill out the survey is Friday, Sept. 25. New content Containers white paper <https://www.openstack.org/containers> Containers are isolated, portable environments that enable developers to run applications along with all the libraries and dependencies they need. Potential containers users and current OpenStack users often question the need for both. See the highlights and download the white paper for a clear view of how OpenStack and containers work together, today and in the future. New app dev page <https://www.openstack.org/appdev> As part of a user-focused content strategy to speak to app developers, we’ve aggregated host of resources on this new web page. It features the community-generated First App Guide, SDKs and developer tools, Community App Catalog and the public cloud marketplace. OpenStack: A Business Perspective <https://openstack.org/assets/pdf-downloads/business-perspectives.pdf> – coming next week to this link for download The Enterprise Working Group, Business/Marketing sub-team has developed a booklet to help prospective OpenStack user IT executives and project managers understand how the software can work for their business, the difference between virtualized and cloud infrastructures, the use cases and success stories for each, and how to get started. It’s a great event takeaway to complement your own OpenStack collateral. NFV/Telco white paper – coming later this year We’re starting research and gathering community input to develop a Network Functions Virtualization white paper, spearheaded by Kathy Cacciatore and planned for release at the end of this year. Give your input on key messages and use cases for paper by adding your contact information to the content marketing etherpad <https://etherpad.openstack.org/p/Content_Team_Planning>. Events OpenStack Benelux Conference <http://www.meetup.com/Openstack-Netherlands/events/222369067/> - Sept. 17 - Amersfoort, Netherlands Founding Partner Fairbanks NV is organizing the second official OpenStack Conference Benelux, with more than 750 registered attendees so far. Gartner Symposium/ITxpo <http://www.gartner.com/events/na/orlando-symposium> – Oct. 4-8 – Orlando, FL Find out why TD Bank Group reversed its original plan for a proprietary on-premises managed private cloud solution, and instead chose OpenStack. Jonathan Bryce hosts TD Bank for this presentation at 1:45 p.m. on Wednesday, Oct. 7 (session ID: SPS81). We will be distributing “OpenStack to the Core” signs to display in your booth that will let attendees know that your company is a participating member of the OpenStack community. These are great conversation-starters for your prospects. We’re at booth #542 — please stop by and say hello! OpenStack Summit Tokyo <https://www.openstack.org/summit/tokyo-2015/>– Oct. 27-30 Next week, watch for a press release previewing the Tokyo agenda <https://www.openstack.org/summit/tokyo-2015/schedule/main-conference> and keynote speakers. As always, the Summit hashtag is #OpenStack. Registration is open now <https://www.eventbrite.com/e/openstack-summit-october-2015-tokyo-tickets-17…>—don’t delay on registering for what we expect to be a sell-out event. Prices increase Sept. 30, and online summit registration closes Oct. 19, after which time NO codes will be redeemable (this affects sponsors, speakers, and ATCs). Our marketing meeting at the Tokyo Summit <http://sched.co/4AWB> is Thursday, Oct. 29 from 12:30-2:30 p.m. This is a working lunch session, so plan to pick up your meal and walk to the room. Agenda for this meeting is coming soon, and I’d love to hear your input on what you’d like to discuss in person. Just reply to this message! I’m truly enjoying getting to know many of you in the OpenStack marketing community. Please feel free to respond and share any updates I’ve missed for marketers in the OpenStack community. If we haven’t yet connected, please feel free to get in touch <mailto:heidijoy@openstack.org>. --Heidi Joy Heidi Joy Tretheway Senior Marketing Manger 503 816 9769 skype: heidi.tretheway heidijoy(a)openstack.org <mailto:heidijoy@openstack.org>

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