October 2016 - Marketing - lists.openinfra.dev

[OpenStack Marketing] Marketing meeting tomorrow (and how to contribute remotely)
by Heidi Joy Tretheway 27 Oct '16

27 Oct '16

Greetings marketers! If you’re in Barcelona, please don’t miss our lightning-fast marketing meeting tomorrow from 1:50-2:30, Hilton ballroom B: https://www.openstack.org/summit/barcelona-2016/summit-schedule/events/1685… <https://www.openstack.org/summit/barcelona-2016/summit-schedule/events/1685…> And if you’re NOT in Barcelona, please consider taking a minute or two to contribute to a key question … we’re asking you to share some priorities/goals for 2017. Your input will help guide us as we develop the foundation's 2017 marketing plan. https://etherpad.openstack.org/p/BCNmarketing <https://etherpad.openstack.org/p/BCNmarketing> Looking forward to chatting with many of you tomorrow! Heidi Joy Tretheway Senior Marketing Manager, OpenStack Foundation 503 816 9769 <tel:503 816 9769> | Skype: heidi.tretheway <https://webapp.wisestamp.com/sig_iframe?origin=mac-mail&signature_id=549976…> <http://linkedin.com/in/heiditretheway> <http://twitter.com/heiditretheway> <http://www.openstack.org/>

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[OpenStack Marketing] Bulletin: Barcelona campaign launch & can't-miss events; news & new releases
by Heidi Joy Tretheway 18 Oct '16

18 Oct '16

OpenStack Marketing Bulletin Oct. 18, 2016 BARCELONA UPDATE Ready, Set, Hashtag #RunsOnOpenStack We’re unveiling the marketing community’s collaborative campaign, “The World Runs on OpenStack” on Oct. 25 at the Barcelona Summit during the keynote. Here’s how you can create greater visibility for your company using the #RunsOnOpenStack hashtag: Tweet about the new web page, which will be live on Oct. 25—we previewed it at the last marketing community meeting. The URL will be openstack.org/user-stories, and it includes success stories from many industries, workloads and major organizations from around the globe. Share your company’s best customers. Use #RunsOnOpenStack as part of your tweet, @mention your customer, and point to your own web site case study. Example tweets: Finance #RunsOnOpenStack. Just ask @BBVA, Spain's second largest bank Connecting brands with customers via real-time chat, voice, and personalized content, @LivePerson #RunsOnOpenStack https://www.openstack.org/user-stories/liveperson/ <https://www.openstack.org/user-stories/liveperson/> Find out why 50% of the US Fortune 100—like finance, healthcare and retail— #RunsOnOpenStack: https://www.openstack.org/user-stories/ You don’t have to be present in Barcelona to take part in the tweet-fest. Watch the hashtag through your social media monitoring service, and retweet your favorites. Remember, the user stories landing page points to the marketplace to help customers find your company. Marketing community meeting in Barcelona Please join your colleagues from throughout the OpenStack marketing ecosystem for our community meeting <https://www.openstack.org/summit/barcelona-2016/summit-schedule/events/1685…> on Thursday Oct. 27 at 1:50 p.m. Come ready to participate and give your feedback. Key points for discussion: OpenStack's marketing plans for 2017 Key highlights/ projects delivered and results from 2016 OpenStack's logo modernization—plans, tools and guidelines for updating to the new logo Marketing collaborative campaign—launching "The World Runs on OpenStack" via PR, advertising and social media, and your feedback on the campaign so far Analyst Relations Working Group Debrief in Barcelona If you’ve been thinking about participating in the Analyst Relations Working Group, the Summit is a great time to get started. First, join the ARWG listserv <http://lists.openstack.org/cgi-bin/mailman/listinfo/analyst-relations>, and then plan to attend the debrief session on Wednesday, Oct. 26, at 3:15 <https://www.openstack.org/summit/barcelona-2016/summit-schedule/events/1729…>. Don’t miss these lightning talks <https://www.openstack.org/summit/barcelona-2016/summit-schedule/global-sear…> in Barcelona Find out more about topics important to your marketing practice and business, including: Certified OpenStack Administrator 101 OpenStack 101 How to contribute to Superuser Project Teams Gathering 101 User Survey Review User Committee/Working Groups 101 Hackathon 101 … and more! More important Summit links: Session schedule <https://www.openstack.org/summit/barcelona-2016/summit-schedule/#day=2016-1…> Local’s Guide to Barcelona <https://www.openstack.org/summit/barcelona-2016/city-guide/> Update your Summit app If members of your organization are giving a talk in Barcelona, help them prepare with these small ways to make an OpenStack talk a big success <http://superuser.openstack.org/articles/how-to-make-your-openstack-summit-t…>. NEWS & NEW RELEASES User Survey is Live—plus a new DIY analysis tool Dig into the latest results from the User Survey <http://www.openstack.org/user-survey> with a deployments-only “highlights” edition of the report, focusing on the charts and data most often cited by the community. Want to know more? Check out the new online survey analysis tool <http://www.openstack.org/analytics> that allows you to apply six global filters to virtually every quantitative question on the survey. Newton Release Recap Congratulations to the team of more than 2,500 developers, marketers and leaders in our community who made Newton, OpenStack’s 14th software release, so successful! Here’s a recap of some news highlights <https://www.openstack.org/news/view/261/newton-is-making-news>. New Forrester Report Forrester just released a report titled “The State of Cloud Platform Standards, Q4 2016 <https://reprints.forrester.com/#/assets/2/480/'RES130784'/reports>” that notes the most popular standards, AWS and OpenStack, are de facto standards. A couple of great notes: “Today, the list of private cloud suites supporting the OpenStack platform includes (but is not limited to) Cisco, HP, IBM, Microsoft, Rackspace, Red Hat, and VMware.” (32) Also: “Although only 3% of North American and European enterprise infrastructure decision-makers whose companies have adopted or are planning to adopt private cloud recognize the pure OpenStack distribution as part of their private cloud solution, the top six most-adopted vendors all support OpenStack, and many base their own platforms off of their own OpenStack distribution.”(33) Speaking of News… Did you see the latest? Steven Vaughan-Nichols’ article in ZDNet, “Telecoms Love the OpenStack Cloud <http://www.zdnet.com/article/telecoms-love-the-openstack-cloud/>,” is one of several recent news stories sharing the impressive results of a recent Heavy Reading survey <http://www.openstack.org/news/view/262/heavy-reading-survey:-86-percent-of-…> on telecom adoption of OpenStack. Sign up for the webinar <http://www.openstack.org/telecoms-and-nfv/>. As part of our communication plans for the Summit, please use the OpenStack News <http://www.openstack.org/news>page to upload your news in advance of the Summit; clicking the “post a news article” link on the top left. Get the scoop from media and analysts at the Summit. Join industry reporters and analysts for the panel discussion Emerging Technologies, Threats and Opportunities for the Future of Open Source Cloud <https://www.openstack.org/summit/barcelona-2016/summit-schedule/events/1690…> on Tuesday afternoon. OPENSTACK DAYS EVENTS Want an opportunity to meet some of the OpenStack Day organizers in Barcelona? Be sure to attend this session <https://www.openstack.org/summit/barcelona-2016/summit-schedule/events/1601…>. Upcoming OpenStack Days: Nov. 14th: OSD Canberra, Australia Nov. 19th: OSD Natal, Brazil Nov. 22nd: OSD Paris, France Nov. 22nd: OSD Montreal, Canada Dec. 7-8th: OSD Mountain West, Salt Lake City, Utah Check out the OpenStack Days <https://www.openstack.org/community/events/openstackdays> website for information on how to host an OpenStack Day, a new OpenStack Day Toolkit for organizers, videos and photos from around the world, and a list of all upcoming OpenStack Day events. Sponsorships are still available. OTHER INDUSTRY EVENTS The OpenStack Foundation will be in booth #16 at KubeCon <http://events.linuxfoundation.org/events/kubecon>, which gathers leading Kubernetes technologists from multiple open source cloud native communities. This event is co-located with CloudNativeCon, Nov. 8–9, 2016, in Seattle, WA. Be sure to stop by and say hello! The OpenStack Foundation will also have a presence at SuperComputing16 <http://sc16.supercomputing.org/>, which takes place this year in Salt Lake City, Utah on Nov. 13-18, 2016. _______________________ The OpenStack Marketing Bulletin is a resource for the OpenStack marketing community, distributed every 2-4 weeks to the marketing mailing list <http://lists.openstack.org/cgi-bin/mailman/listinfo/marketing>. You’ll find upcoming events <https://docs.google.com/spreadsheets/d/1N6Fi1iAgpkDKMkcaTh8s7pwPzwjKuPzJJdg….>, opportunities to participate, fresh content <http://www.openstack.org/marketing>, and important dates. Watch for future marketing meetings <https://wiki.openstack.org/wiki/Governance/Foundation/Marketing#Open_Market…> (use this link to see past agendas, slides, and recordings too). The bulletin is edited by Heidi Joy Tretheway <mailto:heidijoy@openstack.org> and your contributions are welcome.

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[OpenStack Marketing] Thank you, marketers and developers!
by Heidi Joy Tretheway 06 Oct '16

06 Oct '16

Congratulations to the fantastic teams of developers, marketers, product managers and more who planned, built and promoted Newton, OpenStack’s 14th software release. We’ve been live for about two hours now with the release, and I wanted to send you some highlights: The software landing page is live: http://www.openstack.org/software/newton <http://www.openstack.org/software/newton> Check out (and share on social media!) a fabulous demo of Newton <https://youtu.be/z6ftW7fUdp4> on that page (4 minutes) that does a great job of showing functions and the dashboard, as well as how easy it is to manage. The OpenStack Foundation’s leaders have been meeting with press and analysts for the past week to dig into Newton’s features and key release themes: scalability, resiliency and enhanced user experience. Watch for media coverage and share it with your customers. Want talking points? Scroll down the page and check out 6 screen shots + captions that highlight new features, plus a more detailed description of release themes. If you missed our last marketing community meeting where we previewed Newton, you can still watch Jonathan Bryce and Shamail Tahir <https://youtu.be/je_84YoVCsk> discuss release themes & features, plus you can download the Newton release logo <http://www.openstack.org/marketing#tab=software> on our shiny new marketing portal. Happy release day, all! Heidi Joy Tretheway Senior Marketing Manager, OpenStack Foundation 503 816 9769 <tel:503 816 9769> | Skype: heidi.tretheway <https://webapp.wisestamp.com/sig_iframe?origin=mac-mail&signature_id=549976…> <http://linkedin.com/in/heiditretheway> <http://twitter.com/heiditretheway> <http://www.openstack.org/>

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[OpenStack Marketing] May 2017 Boston OpenStack Summit Sponsorship Prospectus
by Claire Massey 04 Oct '16

04 Oct '16

Hi everyone, The OpenStack Summit Barcelona <https://www.openstack.org/summit/barcelona-2016/> is just a few weeks away, but it’s not too soon to start thinking about future Summits! In 2017 the OpenStack Summits will take place in Boston, May 8-12, and then in Sydney, November 6-9. If you’re interested in having a sponsorship presence please review the Boston prospectus (link below). Page four outlines a special discount offering for companies that sponsor both Boston and Sydney Summits and sign contracts by the specified early deadline. More details about the Summits and other 2017 OpenStack events will be made available in the coming months. Stay tuned. Contact summit(a)openstack.org <mailto:summit@openstack.org> with any questions. Cheers, Claire BOSTON DETAILS: Sponsorship Prospectus: https://www.openstack.org/summit/boston-2017/ <https://www.openstack.org/summit/boston-2017/> (special Sydney discount offering on page 4) Venue: Hynes Convention Center & surrounding hotels Mark Your Calendars - December 14, 2016: *Sponsor sales open at 8:00am PST / 10:00am CST / 15:00 UTC. At that time all sponsorships are sold on a first-come, first-served basis. See page 5 of the prospectus for the full contract process. *Call for Presentation (CFP) submissions open

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