October 2015 - Marketing - lists.openinfra.dev

[OpenStack Marketing] Bulletin: Liberty release assets
by Heidi Joy Tretheway 15 Oct '15

15 Oct '15

________________________________________ OpenStack Marketing Bulletin October 15, 2015 Hello team, The Liberty release is out, thanks to the efforts of 1,933 developers and 164 organizations. We couldn’t do this without you! In addition to the materials you’ve received over the past three weeks, the landing page <https://www.openstack.org/software/liberty/> and press release <https://www.openstack.org/software/liberty/press-release/> are live now. As you know, the Liberty release includes new functionality and enhancements offering the broadest support for popular data center technologies, finer-grained management controls, performance enhancements for large deployments, and more powerful tools for managing new technologies such as containers in production environments. In short, OpenStack has become the integration engine for service providers and enterprises deploying cloud services. Please find more resources and stats below that may be helpful for conversations leading into the Summit: Helpful Materials: Liberty release landing page <https://www.openstack.org/software/liberty/> Press release <https://www.openstack.org/software/liberty/press-release/> Demo video <https://www.youtube.com/watch?v=e7r2-p8Mki4> Marketing slide deck <http://www.slideshare.net/openstack/liberty-release-preliminary-marketing-m…> and recording <https://openstack.webex.com/openstack/ldr.php?RCID=98498b35c587cf44909831dc…> Liberty graphic <https://www.dropbox.com/s/s57orih77ukce3k/openstack-liberty-logo.png?dl=0> Liberty release by the numbers <https://www.dropbox.com/s/1s1as75tgb7vnbz/Liberty%20release%20-%20by%20the%…> deck and dashboard <http://stackalytics.com/?release=liberty> Technical release notes <https://wiki.openstack.org/wiki/ReleaseNotes/Liberty> Source code <http://docs.openstack.org/releases/releases/liberty.html> OpenStack Summit <https://www.openstack.org/summit/tokyo-2015/> Join us in Tokyo October 27-30 to learn more about how organizations are using OpenStack and connect with our vibrant ecosystem. We’ll reveal the Superuser Award <http://superuser.openstack.org/awards> winner among finalists FICO, GoDaddy, Lithium Technologies and NTT Group. OpenStack community members are gathering to design our next release due April 2016—Liberty’s successor, Mitaka. Heidi Joy Tretheway Senior Marketing Manager OpenStack Foundation 503 816 9769 heidi.tretheway - skype heidijoy(a)openstack.org <mailto:heidijoy@openstack.org>

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[OpenStack Marketing] Adopting OpenStack for Business
by Yolanda 15 Oct '15

15 Oct '15

Hello OpenStack community! As you may know, OpenStack has been adopted by many organisations and many are the high profile users; but for other companies, there are a few points to consider and learn about the various cloud versions before deciding, whether the platform is enterprise-ready. To nurture this community we want to let you know of this upcoming conference that will take place in London, the 2nd of December: Adopting OpenStack for Business <http://bit.ly/1NJ82Zh> The topics that will be discussed by practitioner-organisations at this conference are: The Economics of OpenStack . Cluster as a Service: Unlocking the Cloud . Practitioners and thought leaders talk about: Adaptability . Open source . Interoperability . Difficulties of implementation . OpenStack project governance . Weak spots in some OpenStack projects . Integration with existing infrastructure. Besides the conference and round-table sessions, there will be special time to network and gather with other OpenStack affiliates. Here's more info: http://bit.ly/1NJ82Zh Hope to see you there! Yolanda Jasso Marketing Executive UNICOM R&D House | One Oxford Road | Uxbridge | UB9 4DA Email: <mailto:yolanda@unicom.co.uk> yolanda(a)unicom.co.uk URL: <http://www.unicom.co.uk/> www.unicom.co.uk |Linkedin: Yolanda L Jasso

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[OpenStack Marketing] Bulletin: New Liberty assets, Summit update & fresh content
by Heidi Joy Tretheway 13 Oct '15

13 Oct '15

OpenStack Marketing Bulletin October 12, 2015 Greetings, marketing community. We’re just two weeks away from the next OpenStack Summit. Looking forward to seeing you there! LIBERTY RELEASE The twelfth edition of OpenStack is just days away: Thursday, Oct. 15. As promised, we have more assets to share: Watch and share a video demo of core services <https://www.youtube.com/watch?v=e7r2-p8Mki4&feature=youtu.be> projects in Liberty. Dig into the Liberty release by the numbers <https://www.dropbox.com/s/1s1as75tgb7vnbz/Liberty%20release%20-%20by%20the%…> in this new short slide deck. Find recaps of our marketing meeting Sept. 29, with preliminary Liberty release information, in slides <http://www.slideshare.net/openstack/liberty-release-preliminary-marketing-m…> and a recording <https://openstack.webex.com/openstack/ldr.php?RCID=98498b35c587cf44909831dc…>. The slides at the back include detailed project information. On release day, you’ll see a press release at 10 a.m. Pacific, and a web page <https://www.openstack.org/software/liberty/> with additional Liberty release information. IMPORTANT: Do you have a newsworthy announcement planned that is associated with the Liberty release or summit? Tell us about it <mailto:heidijoy@openstack.org> so we can promote and support you! Check out Liberty release news & webinars from the OpenStack community: Solinea: October 22 webinar <http://www.solinea.com/webinar-openstack-liberty-preview-register> Mirantis: October 8 webinar <http://content.mirantis.com/Whats-New-In-OpenStack-Liberty-Landing-Page.html> & blog post <https://www.mirantis.com/blog/53-things-new-openstack-liberty/> Red Hat: October 1 webinar recap <http://redhatstackblog.redhat.com/2015/10/07/whats-new-in-openstack-liberty…> CONTENT Superuser TV <http://superuser.openstack.org/articles/coming-soon-superuser-tv>: Superuser is launching a new initiative, Superuser TV, that kicks off during the Tokyo summit with hot topics including interoperability, containers and user stories. Interested in participating? Contact the editor <mailto:editor@openstack.org>. Business Perspective Booklet: Created by the Enterprise Working Group/Business & Marketing team, this booklet flew off the shelves at the Gartner Symposium. View <http://www.openstack.org/assets/pdf-downloads/business-perspectives.pdf> or print <http://www.openstack.org/assets/pdf-downloads/business-perspectives-print.p…> it now. Enterprise datasheet: This is freshly updated and available on the Marketing Portal <https://www.openstack.org/marketing> in letter <https://www.openstack.org/assets/marketing/presentations/OpenStack-Enterpri…> and A4 <https://www.openstack.org/assets/marketing/presentations/OpenStack-Enterpri…> sizes. We’ve begun a Messaging by Audience Guide <https://docs.google.com/document/d/1Y-kFbnp0q8bnmCr113-wN88Mnk7WXCztl3S6jCm…> for the marketing community. Contributions are welcome! The Telco/Network Provider audiences (#6 & #7) are especially relevant over the next two weeks because…. An OpenStack for NFV white paper is under development. The paper will outline the unique requirements of the cloud platform to support NFV and chronicle the OpenStack NFV features that address them—from Icehouse through Liberty and plans beyond. It will also cover the reasons the ETSI NFV specification and OPNFV reference architectures include OpenStack, and adoption by some of the largest Telcos in the world. It will be available for distribution at the OPNFV Summit main conference Nov. 11-12 in San Francisco. Contact Kathy Cacciatore <mailto:kathyc@openstack.org> if you’d like copies for your booth. We’re still looking for user stories about Big Data and the Internet of Things. Let us know <mailto:allison@openstack.org> if you have a great story to share! Did you miss the Analyst Relations team meeting on Sept. 29? You can view it here <https://openstack.webex.com/openstack/ldr.php?RCID=56b5cadd1699cdeadf3c7814…>. EVENTS OpenStack Summit Tokyo is October 27-30, 2016. Here are some helpful links: Schedule <https://www.openstack.org/summit/tokyo-2015/schedule/> - plan your conference now Venue Maps <https://www.openstack.org/summit/tokyo-2015/campus-maps> (You’re going to need these!) Working Group Sessions <https://openstacksummitoctober2015tokyo.sched.org/type/working+groups#.Vhfe…> Summit Sponsors <https://www.openstack.org/summit/tokyo-2015/sponsors/> Don’t miss the fun! Plan to attend OpenStack’s official evening events: Monday: Women of OpenStack Networking Event sponsored by Intel and IBM <http://sched.co/4QoY> RSVP Required This is a unique opportunity for the Women of OpenStack to meet and make connections before the Summit. Join us to learn more about how you can build a stronger women's presence in the OpenStack community. Tuesday: Marketplace Booth Crawl Happy Hour <http://sched.co/45l3> Kick off the first evening of the Summit at the Booth Crawl Happy Hour! Join Summit attendees in the expo hall at 6:15 p.m. for drinks, appetizers and a chance to win big! Wednesday: OpenStack Community Evening Event sponsored by HP, Scality, Cisco, Bit-Isle <http://sched.co/4AAw> RSVP Required <http://www.eventbrite.com/e/ichi-go-ichi-e-openstack-summit-tokyo-2015-offi…> Experience Japan like you never have before. Take Sumo lessons from a pro, try your hand with the Naginata, and learn to play the Taiko drums. From Samurai to Cosplay, Sumo to Sake, Taiko to Tea Ceremony, Geisha to Bonsai, we bring Japan to you. No matter if you are new to Japan or call it home, this evening will amaze you! Superuser TV <http://superuser.openstack.org/articles/coming-soon-superuser-tv> is filming interviews with OpenStack community members and users during the OpenStack Summit in Tokyo. Interested in participating? Email editor(a)openstack.org <mailto:editor@openstack.org>. Be sure to plan time in your Summit schedule for the community marketing meeting <http://sched.co/4AWB>. Thursday, Oct. 29, from 12:30 - 2:30 p.m., join your marketing colleagues for lunch and a focused, fast-paced work session: A recap of what the OpenStack Foundation is doing to support your marketing efforts (and who does what, to help you reach the right contact the first time). An open discussion/ post-mortem on the Liberty release from a marketing perspective, and how we can continue to improve for Mitaka. Dig into emerging issues and technology to set out our content roadmap. In the last portion of the session (1:50-2:30), we'll focus on marketing for Summit events sponsors - specifically for the April 2016 Summit in Austin - and reveal plans for the community-wide evening event. OpenStack Summit Austin - April 25-29, 2016 If you’re interested in being a sponsor, please review the Austin OpenStack Summit Sponsorship Prospectus Preview <https://www.openstack.org/summit/austin-2016/>. This high-level document is intended to help you with budget planning for the first half of 2016. A more detailed and final version of the prospectus will be made available by early December 2015. Questions? Contact summit(a)openstack.org. Important dates for the Austin Summit: December 14, 2015 - Executable summit contract is made available for signature. Same process as previous Summits. Mid-December, 2015 - Call for Speakers (CFP) opens. January 20, 2016 - Invoices are mailed to confirmed sponsors. Confirmed sponsors begin booth location selection, receive access to the sponsor services site, receive registration codes, etc. February 1, 2016 - Call for Speakers (CFP) submission deadline. March 8, 2016 - Final date that signed sponsorship contracts will be accepted. _______________________ The OpenStack Marketing Bulletin is a resource for the OpenStack marketing community, distributed every 2-4 weeks to the marketing mailing list <http://lists.openstack.org/cgi-bin/mailman/listinfo/marketing>. You’ll find upcoming events <https://docs.google.com/spreadsheets/d/190SjAy6wVpRfnhKCZPbPnKQbEdly2eA1Q7w…>, opportunities to participate, fresh content <http://www.openstack.org/marketing>, and important dates. Watch for future marketing meetings <https://wiki.openstack.org/wiki/Governance/Foundation/Marketing#Open_Market…> (use this link to see past agendas, slides, and recordings too). The bulletin is edited by Heidi Joy Tretheway <mailto:heidijoy@openstack.org> and your contributions are welcome. Heidi Joy Tretheway Senior Marketing Manager OpenStack Foundation 503 816 9769 heidi.tretheway - skype heidijoy(a)openstack.org <mailto:heidijoy@openstack.org>

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[OpenStack Marketing] Outreachy: Call for Funding, Mentors
by Lauren Sell 08 Oct '15

08 Oct '15

Hi everyone, Quick update on the Outreachy <https://www.gnome.org/outreachy/> program, including a request for funding and volunteer mentors. For those of you who are not aware, Outreachy helps people from groups underrepresented in free and open source software get involved by matching interns with established mentors in the upstream community. There have been a record 30 intern applicants and 11 volunteer mentors for OpenStack this next cycle, which will take place Dec 7, 2015 - March 7, 2016. The OpenStack program coordinators could use a few more volunteer mentors, and there has been specific interest in Ceilometer, Cinder, Horizon, Murano, Neutron, Nova, Sahara and Zaqar. You can learn more about what is expected from mentors and how to apply here: https://wiki.openstack.org/wiki/Outreachy/Mentors <https://wiki.openstack.org/wiki/Outreachy/Mentors> Additionally, the Foundation agreed to sponsor five interns, but we could use some additional sponsors to help support the large increase in OpenStack applicants. The sponsorship cost is 6,500 USD per intern, which provide them a stipend for the three-month program. You can learn more about sponsorship here: https://wiki.gnome.org/Outreachy/Admin/InfoForOrgs#Action <https://wiki.gnome.org/Outreachy/Admin/InfoForOrgs#Action> I personally believe Outreachy is one of the most important and effective diversity efforts we’ve invested in to date. We’ve had some amazing graduates become long-term contributors to our community. I cannot give enough praise and thanks to the program coordinators (Victoria Martinez de la Cruz and Mahati Chamarthy for OpenStack), volunteer mentors, and sponsors for making it possible. Please help spread the word. If you are interested in becoming a mentor or sponsoring an intern, please contact Victoria (victoria(a)vmartinezdelacruz.com <mailto:victoria@vmartinezdelacruz.com>) or me (lauren(a)openstack.org <mailto:lauren@openstack.org>). Thanks, Lauren

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[OpenStack Marketing] Content Team Meeting: Oct 6
by Allison Price 06 Oct '15

06 Oct '15

Hi everyone, There will be an OpenStack Content Team meeting next week on Tuesday, October 6 at 2pm CT / 7pm UTC. At this time, we will be discussing upcoming case studies / campaigns, as well as working to develop key messages by audience - your input and contributions would be greatly appreciated! Please add the meeting to your calendar with the below link, and let me know if you have any questions in the meantime. RSVP: https://openstack.webex.com/openstack/j.php?MTID=m0317fe0938855f8a3835107a3… Cheers, Allison Allison Price OpenStack Marketing allison(a)openstack.org

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[OpenStack Marketing] OpenStack Marketing Bulletin: Liberty release, call for content, Tokyo marketing agenda
by Heidi Joy Tretheway 06 Oct '15

06 Oct '15

OpenStack Marketing Bulletin September 24, 2015 Hello marketers of OpenStack! Here’s a quick reminder for our next marketing community call, where we’ll be focusing on Liberty release information: Tuesday, Sept. 29: 9:00 am PDT/ 16:00 UTC <https://openstack.webex.com/openstack/j.php%3FMTID=m1a75877d825e333c0b6a1cb…> Tuesday, Sept. 29: 5:00 pm PDT/ Wednesday, Sept. 30: 00:00 UTC <https://openstack.webex.com/openstack/j.php%3FMTID=mad59794f5cf974626036b0d…> As a reminder—we've revived the marketing bulletin to provide you with regular updates every few weeks. You’ll find upcoming events, opportunities to participate, fresh content, and important dates in here. User Survey Tomorrow is the last day to answer the User Survey <https://www.openstack.org/user-survey>! We need your support to generate great feedback that will be shared at the next OpenStack Summit. The deadline to complete the survey is Friday, Sept. 25. Liberty Release October 15—release day—is coming quickly. On our next marketing call, we’ll share high-level messages for the Liberty release, including the themes that were of greatest focus this cycle and new features/benefits from key projects. (Many thanks to the PTLs and intrepid Product Work Group for sharing great content!) This preliminary presentation will help you prepare for your own company’s announcements associated with Liberty. We’ll also share the release timeline with assets to come, including the press release and web page. Also: Are you hosting a Liberty release webinar on behalf of your company? Tell me about it <mailto:heidijoy@openstack.org> and we’ll help you publicize it. Call for content If you have Internet of Things (IoT) or Big Data customers or case studies, please share <mailto:marketing@openstack.org> so we can help promote them and your company. We are specifically looking for a strong case study leading into the Tokyo Summit. OpenStack Summit Tokyo (Oct 27-30) Be sure to plan time in your Summit schedule for the community marketing meeting on Thursday, Oct. 29, from 12:30 - 2:30 p.m. Join your marketing colleagues throughout the OpenStack community for a focused, fast-paced working lunch session. A recap of what the OpenStack Foundation is doing to support your marketing efforts (and who does what, to help you reach the right contact the first time). An open discussion/ post-mortem on the Liberty release from a marketing perspective, and how we can continue to improve for Mitaka. Dig into emerging issues and technology to set out our content roadmap. In the last portion of the session (1:50-2:30), we'll focus on marketing for Summit events sponsors, including bringing the theme to life in your booth and organizing community evening events. Remember, the registration price for the OpenStack Summit Tokyo <https://www.openstack.org/summit/tokyo-2015/> will increase to $1,000 USD next Tuesday, Sept. 29 at 11:59 p.m. Pacific. Also note that ALL discount registration codes for speakers, ATCs and sponsors will expire on Oct. 19. Gartner Symposium Orlando (Oct 4-8) Come say hi to us at booth #542 at the Gartner Symposium/ITxpo <http://www.gartner.com/events/na/orlando-symposium> in Orlando, FL. I’ll be distributing “OpenStack to the Core” signs to display in your booth that will let attendees know that your company is a participating member of the OpenStack community. Mark your agenda for 1:45 p.m. on Wednesday, Oct. 7 (session ID: SPS81), when Jonathan Bryce hosts Srinivas Sarathy of TD Bank. OpenStack Summit Austin (April 2016) The sponsorship prospectus *preview* <https://www.openstack.org/summit/austin-2016/> is now available online, and we’ll publish a full prospectus and start accepting contracts in December. Keep an eye out for a new opportunity to participate on a large, community-focused evening event that you won’t want to miss. For questions, contact summit(a)openstack.org <mailto:summit@openstack.org>. Heidi Joy Tretheway Senior Marketing Manager OpenStack Foundation 503 816 9769 heidi.tretheway - skype heidijoy(a)openstack.org <mailto:heidijoy@openstack.org>

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