Open Stack

Yea, I found that a bit odd as well, but I just assumed there were marketing folks involved in the process. Maybe I'm overly optimistic ;-)


On Dec 2, 2013, at 5:45 PM, Tristan Goode <tristan at aptira.com> wrote:

> Does anyone else think it's odd that a technical committee decide what a
> project's marketing name will be, or am I misunderstanding this?
> 
> 
>> -----Original Message-----
>> From: Stefano Maffulli [mailto:stefano at openstack.org]
>> Sent: Tuesday, 3 December 2013 12:20 PM
>> To: marketing at lists.openstack.org
>> Subject: Re: [OpenStack Marketing] Metering is no more, welcome
> Telemetry
>> 
>> On 12/02/2013 02:01 PM, Jeff Jameson wrote:
>>> Okay, I think I understand this now. From a marketing perspective, the
>>> primary project name is not changing.
>> 
>> I apologize for not spending more time carefully crafting my message to
> this list
>> before sending it. Let me try to clarify.
>> 
>> A while ago there was a decision to officially refer to the various
> openstack
>> components with their service names, as opposed to their code names. The
> service
>> name is usually a generic English term that identifies the service
> provided by the
>> code base. For example, OpenStack marketing material calls the virtual
> computing
>> service "OpenStack Compute" while the codebase is called Nova. Block
> Storage
>> instead of Cinder, Object Storage instead of Swift, etc. Check
>> http://openstack.org/start for example.
>> 
>> Since the issues we had with quantum/neutron the decision was to always
> put more
>> emphasis on the OpenStack <SERVICE> names instead of using the (quite
> obscure)
>> names of the code base. The <SERVICE> names are also better at conveying
> what
>> use is the code for and, since they're prepended by the term OpenStack,
> they also
>> reinforce the brand.
>> 
>> Going back to ceilometer, the name of the code base is *not* changing.
>> What the Technical Committee changed is the name of the program[1] into
>> 'Telemetry', from Metering.
>> 
>> Since Metering is used as the 'official' name for the service provided
> by the code
>> Ceilometer I sent the message earlier to inform the Marketing community
> that you
>> may start seeing people calling ceilometer "Telemetry" and that it may
> be necessary
>> to update some material, like the website. Hope I've made things clearer
> now.
>> 
>> Cheers,
>> stef
>> 
>> 
>> [1] there is a difference between a program and a project in OpenStack
> but I prefer
>> not to address that now. If you're interested in learning more about
> OpenStack
>> Programs read https://wiki.openstack.org/wiki/Programs
>> 
>> 
>> --
>> Ask and answer questions on https://ask.openstack.org
>> 
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> 
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