Open Stack

Does anyone else think it's odd that a technical committee decide what a
project's marketing name will be, or am I misunderstanding this?


> -----Original Message-----
> From: Stefano Maffulli [mailto:stefano at openstack.org]
> Sent: Tuesday, 3 December 2013 12:20 PM
> To: marketing at lists.openstack.org
> Subject: Re: [OpenStack Marketing] Metering is no more, welcome
Telemetry
>
> On 12/02/2013 02:01 PM, Jeff Jameson wrote:
> > Okay, I think I understand this now. From a marketing perspective, the
> > primary project name is not changing.
>
> I apologize for not spending more time carefully crafting my message to
this list
> before sending it. Let me try to clarify.
>
> A while ago there was a decision to officially refer to the various
openstack
> components with their service names, as opposed to their code names. The
service
> name is usually a generic English term that identifies the service
provided by the
> code base. For example, OpenStack marketing material calls the virtual
computing
> service "OpenStack Compute" while the codebase is called Nova. Block
Storage
> instead of Cinder, Object Storage instead of Swift, etc. Check
> http://openstack.org/start for example.
>
> Since the issues we had with quantum/neutron the decision was to always
put more
> emphasis on the OpenStack <SERVICE> names instead of using the (quite
obscure)
> names of the code base. The <SERVICE> names are also better at conveying
what
> use is the code for and, since they're prepended by the term OpenStack,
they also
> reinforce the brand.
>
> Going back to ceilometer, the name of the code base is *not* changing.
> What the Technical Committee changed is the name of the program[1] into
> 'Telemetry', from Metering.
>
> Since Metering is used as the 'official' name for the service provided
by the code
> Ceilometer I sent the message earlier to inform the Marketing community
that you
> may start seeing people calling ceilometer "Telemetry" and that it may
be necessary
> to update some material, like the website. Hope I've made things clearer
now.
>
> Cheers,
> stef
>
>
> [1] there is a difference between a program and a project in OpenStack
but I prefer
> not to address that now. If you're interested in learning more about
OpenStack
> Programs read https://wiki.openstack.org/wiki/Programs
>
>
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>
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