Open Stack

Checking if there was any follow-up on the new name for the networking piece. We lost great brand equity with Quantum - my customers still refer to it as such - therefore I am very curious with what we chose as the new name and would love to assist if needed.

Best,
Sandeep Singh Kohli
Sr. Mgr, Product Marketing
Cloud Orchestration, Brocade


-----Original Message-----
From: Dave Neary [mailto:dneary at redhat.com] 
Sent: Monday, May 13, 2013 6:42 AM
To: Mark McLoughlin
Cc: community at lists.openstack.org; marketing at lists.openstack.org; openstack at lists.launchpad.net
Subject: Re: [OpenStack Marketing] New code name for networks

Hi,

On 05/12/2013 03:14 PM, Mark McLoughlin wrote:
> Yes, this was discussed at the summit:
> 
>   https://etherpad.openstack.org/ProjectsReNaming
> 
> The conclusion was that a number of choices for a new name would be 
> put forward and that Quantum's contributors would vote for one of 
> those choices.

Is there any process for coming up with the shortlist? Public brainstorming generally sucks for this kind of thing, but polls are also not great.

In my experience, nothing works better than a smallish group of creative people working together with brand lawyers to come up with themes, and from those themes generating options, then working through the options for feasibility (web & trademark search).

That said, Octopus is great.

Cheers,
Dave.

PS. Some networking themes that come to mind:

* Gatekeeper - keeping things segragated
* Connecting things
* Nodes & edges - graph topologies
* Friendship/affinity
* Traffic control - routing

--
Dave Neary - Community Action and Impact Open Source and Standards, Red Hat - http://community.redhat.com
Ph: +33 9 50 71 55 62 / Cell: +33 6 77 01 92 13

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