Open Stack

OpenStack Marketing Bulletin
October 12, 2015

Greetings, marketing community. We’re just two weeks away from the next OpenStack Summit. Looking forward to seeing you there!

LIBERTY RELEASE
The twelfth edition of OpenStack is just days away: Thursday, Oct. 15. As promised, we have more assets to share:
Watch and share a video demo of core services <https://www.youtube.com/watch?v=e7r2-p8Mki4&feature=youtu.be> projects in Liberty. 
Dig into the Liberty release by the numbers <https://www.dropbox.com/s/1s1as75tgb7vnbz/Liberty%20release%20-%20by%20the%20numbers.pptx?dl=0> in this new short slide deck. 
Find recaps of our marketing meeting Sept. 29, with preliminary Liberty release information, in slides <http://www.slideshare.net/openstack/liberty-release-preliminary-marketing-materials-messages> and a recording <https://openstack.webex.com/openstack/ldr.php?RCID=98498b35c587cf44909831dcbd9f9a85>. The slides at the back include detailed project information.
On release day, you’ll see a press release at 10 a.m. Pacific, and a web page <https://www.openstack.org/software/liberty/> with additional Liberty release information.
IMPORTANT: Do you have a newsworthy announcement planned that is associated with the Liberty release or summit? Tell us about it <mailto:heidijoy at openstack.org> so we can promote and support you!

Check out Liberty release news & webinars from the OpenStack community: 
Solinea: October 22 webinar <http://www.solinea.com/webinar-openstack-liberty-preview-register>
Mirantis: October 8 webinar <http://content.mirantis.com/Whats-New-In-OpenStack-Liberty-Landing-Page.html> & blog post <https://www.mirantis.com/blog/53-things-new-openstack-liberty/>
Red Hat: October 1 webinar recap <http://redhatstackblog.redhat.com/2015/10/07/whats-new-in-openstack-liberty-webinar-recap/>
CONTENT
Superuser TV <http://superuser.openstack.org/articles/coming-soon-superuser-tv>: Superuser is launching a new initiative, Superuser TV, that kicks off during the Tokyo summit with hot topics including interoperability, containers and user stories. Interested in participating? Contact the editor <mailto:editor at openstack.org>.

Business Perspective Booklet: Created by the Enterprise Working Group/Business & Marketing team, this booklet flew off the shelves at the Gartner Symposium. View <http://www.openstack.org/assets/pdf-downloads/business-perspectives.pdf> or print <http://www.openstack.org/assets/pdf-downloads/business-perspectives-print.pdf> it now. 

Enterprise datasheet: This is freshly updated and available on the Marketing Portal <https://www.openstack.org/marketing> in letter <https://www.openstack.org/assets/marketing/presentations/OpenStack-Enterprise-Datasheet-Letter-100115.pdf> and A4 <https://www.openstack.org/assets/marketing/presentations/OpenStack-Enterprise-Datasheet-A4-100115.pdf> sizes.

We’ve begun a Messaging by Audience Guide <https://docs.google.com/document/d/1Y-kFbnp0q8bnmCr113-wN88Mnk7WXCztl3S6jCmBVU8/edit?usp=sharing> for the marketing community. Contributions are welcome! The Telco/Network Provider audiences (#6 & #7) are especially relevant over the next two weeks because….

An OpenStack for NFV white paper is under development. The paper will outline the unique requirements of the cloud platform to support NFV and chronicle the OpenStack NFV features that address them—from Icehouse through Liberty and plans beyond. It will also cover the reasons the ETSI NFV specification and OPNFV reference architectures include OpenStack, and adoption by some of the largest Telcos in the world. It will be available for distribution at the OPNFV Summit main conference Nov. 11-12 in San Francisco. Contact Kathy Cacciatore <mailto:kathyc at openstack.org> if you’d like copies for your booth. 

We’re still looking for user stories about Big Data and the Internet of Things. Let us know <mailto:allison at openstack.org> if you have a great story to share!

Did you miss the Analyst Relations team meeting on Sept. 29? You can view it here <https://openstack.webex.com/openstack/ldr.php?RCID=56b5cadd1699cdeadf3c7814168bb0fb>. 

EVENTS
OpenStack Summit Tokyo is October 27-30, 2016. Here are some helpful links:
Schedule <https://www.openstack.org/summit/tokyo-2015/schedule/> - plan your conference now
Venue Maps <https://www.openstack.org/summit/tokyo-2015/campus-maps> (You’re going to need these!)
Working Group Sessions <https://openstacksummitoctober2015tokyo.sched.org/type/working+groups#.Vhfez2DyS5J>
Summit Sponsors <https://www.openstack.org/summit/tokyo-2015/sponsors/>
Don’t miss the fun! Plan to attend OpenStack’s official evening events:
Monday: Women of OpenStack Networking Event sponsored by Intel and IBM <http://sched.co/4QoY>
RSVP Required This is a unique opportunity for the Women of OpenStack to meet and make connections before the Summit. Join us to learn more about how you can build a stronger women's presence in the OpenStack community. 
Tuesday: Marketplace Booth Crawl Happy Hour  <http://sched.co/45l3>
Kick off the first evening of the Summit at the Booth Crawl Happy Hour! Join Summit attendees in the expo hall at 6:15 p.m. for drinks, appetizers and a chance to win big!
Wednesday: OpenStack Community Evening Event sponsored by HP, Scality, Cisco, Bit-Isle <http://sched.co/4AAw>
RSVP Required <http://www.eventbrite.com/e/ichi-go-ichi-e-openstack-summit-tokyo-2015-official-evening-event-tickets-18837896656> Experience Japan like you never have before. Take Sumo lessons from a pro, try your hand with the Naginata, and learn to play the Taiko drums. From Samurai to Cosplay, Sumo to Sake, Taiko to Tea Ceremony, Geisha to Bonsai, we bring Japan to you. No matter if you are new to Japan or call it home, this evening will amaze you!
	
Superuser TV <http://superuser.openstack.org/articles/coming-soon-superuser-tv> is filming interviews with OpenStack community members and users during the  OpenStack Summit in Tokyo. Interested in participating? Email editor at openstack.org <mailto:editor at openstack.org>. 

Be sure to plan time in your Summit schedule for the community marketing meeting <http://sched.co/4AWB>.
Thursday, Oct. 29, from 12:30 - 2:30 p.m., join your marketing colleagues for lunch and a focused, fast-paced work session:
A recap of what the OpenStack Foundation is doing to support your marketing efforts (and who does what, to help you reach the right contact the first time). 
An open discussion/ post-mortem on the Liberty release from a marketing perspective, and how we can continue to improve for Mitaka. 
Dig into emerging issues and technology to set out our content roadmap. 
In the last portion of the session (1:50-2:30), we'll focus on marketing for Summit events sponsors - specifically for the April 2016 Summit in Austin - and reveal plans for the community-wide evening event.

OpenStack Summit Austin - April 25-29, 2016
If you’re interested in being a sponsor, please review the Austin OpenStack Summit Sponsorship Prospectus Preview <https://www.openstack.org/summit/austin-2016/>. This high-level document is intended to help you with budget planning for the first half of 2016. A more detailed and final version of the prospectus will be made available by early December 2015. Questions? Contact summit at openstack.org.

Important dates for the Austin Summit:
December 14, 2015 - Executable summit contract is made available for signature. Same process as previous Summits. 
Mid-December, 2015 - Call for Speakers (CFP) opens.  
January 20, 2016 - Invoices are mailed to confirmed sponsors. Confirmed sponsors begin booth location selection, receive access to the sponsor services site, receive registration codes, etc. 
February 1, 2016 - Call for Speakers (CFP) submission deadline.
March 8, 2016 - Final date that signed sponsorship contracts will be accepted.

_______________________
The OpenStack Marketing Bulletin is a resource for the OpenStack marketing community, distributed every 2-4 weeks to the marketing mailing list <http://lists.openstack.org/cgi-bin/mailman/listinfo/marketing>. You’ll find upcoming events <https://docs.google.com/spreadsheets/d/190SjAy6wVpRfnhKCZPbPnKQbEdly2eA1Q7wqEzmNFmY/edit#gid=8>, opportunities to participate, fresh content <http://www.openstack.org/marketing>, and important dates. Watch for future marketing meetings <https://wiki.openstack.org/wiki/Governance/Foundation/Marketing#Open_Marketing_Meetings_2014.2F2015> (use this link to see past agendas, slides, and recordings too). The bulletin is edited by Heidi Joy Tretheway <mailto:heidijoy at openstack.org> and your contributions are welcome.

Heidi Joy Tretheway
Senior Marketing Manager
OpenStack Foundation

503 816 9769
heidi.tretheway - skype
heidijoy at openstack.org <mailto:heidijoy at openstack.org>




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