[OpenStack Marketing] Modernizing Virtualized Infrastructure Campaign Kicked Off Today

Kathy Cacciatore kathyc at openstack.org
Wed Apr 1 16:02:49 UTC 2015


Today, the OpenStack Foundation in conjunction with the [ Win-the-Enterprise (WtE) working group ]( https://wiki.openstack.org/wiki/Win_the_Enterprise ) Business and Marketing team launched 
a new Enterprise home page at openstack.org/enterprise
Modernizing Virtualized Infrastructure campaign and associated landing page (openstack.org/enterprise/virtualization-integration).  
The latter reflects one of the five [ focus areas ]( https://etherpad.openstack.org/p/2015_Win_The_Enterprise_Goals ) the Win-the-Enterprise (WtE) working group has identified as key to accelerating the deployment of OpenStack by Enterprise IT. 
 
This WtE team assisted with the messaging, and several users and community members contributed to the following new assets:
[ Adding Speed and Agility to Virtualized Infrastructures with Open Stack ]( http://http://www.openstack.org/assets/pdf-downloads/virtualization-Integration-whitepaper-2015.pdf ) white paper
[ Adobe Digital Marketing's IT Transformation with OpenStack ]( http://openstack.org/assets/pdf-downloads/adobe-dm-case-study.pdf ) in-depth case study
Intel IT Hosting Reference Architecture (coming soon)
Cox Automotive case study (coming soon)
Multiple drive-to elements
These campaign elements will kick in regularly, to drive traffic and downloads.  Google Display Ads, Google Ad Words, informationweek.com ads and more; a full social media push; openstack.org/news article; emails to reporters and a [ Superuser feature article ]( http://superuser.openstack.org/articles/game-changer-inside-adobe-s-new-marketing-cloud-architecture ) on the Adobe Digital Marketing case study.
 
Please retweet this to your enterprise customers and prospects: [ https://twitter.com/OpenStack/status/583284348335591424 ]( https://twitter.com/OpenStack/status/583284348335591424 )
 
 
The primary call-to-action on both new pages is the OpenStack Marketplace.  
To take advantage of this campaign, please add your enterprise infrastructure OpenStack integration resources, such as VMware-specific reference architectures, services brochures, and training courses to your Marketplace entries.  If your distribution or appliance supports VMware's ESXi hypervisor, please add that information under Hypervisors Supported.  

Thank you for your continued support!
-- 
Regards, 
Kathy Cacciatore
Consulting Marketing Manager
OpenStack Foundation
1-512-970-2807 (mobile)
Part time: Monday - Thursday, 9am - 2pm US CT
kathyc at openstack.org
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.openstack.org/cgi-bin/mailman/private/marketing/attachments/20150401/52555d7e/attachment.html>


More information about the Marketing mailing list