[OpenStack Marketing] Metering is no more, welcome Telemetry

Dave Neary dneary at redhat.com
Tue Dec 3 11:47:12 UTC 2013


Hi Stefano,

I know that in general the decision has been not to use code names at
all in "official" communications, but I for one would have found it
useful when first joining the project to have a page somewhere that
listed all the project name -> codename relationships - on all the
developer facing pages only the codenames are used (nova, swift, cinder,
etc) and on the non-developer facing pages only project names are used
(compute, object storage, block storage) - and nowhere is there an
equivalence made between the two ("Heat = Orchestration", "Neutron =
Networking", etc).

Do you think there's a place for that somewhere?

Cheers,
Dave.


On 12/03/2013 02:20 AM, Stefano Maffulli wrote:
> On 12/02/2013 02:01 PM, Jeff Jameson wrote:
>> Okay, I think I understand this now. From a marketing perspective,
>> the primary project name is not changing.
> 
> I apologize for not spending more time carefully crafting my message to
> this list before sending it. Let me try to clarify.
> 
> A while ago there was a decision to officially refer to the various
> openstack components with their service names, as opposed to their code
> names. The service name is usually a generic English term that
> identifies the service provided by the code base. For example, OpenStack
> marketing material calls the virtual computing service "OpenStack
> Compute" while the codebase is called Nova. Block Storage instead of
> Cinder, Object Storage instead of Swift, etc. Check
> http://openstack.org/start for example.
> 
> Since the issues we had with quantum/neutron the decision was to always
> put more emphasis on the OpenStack <SERVICE> names instead of using the
> (quite obscure) names of the code base. The <SERVICE> names are also
> better at conveying what use is the code for and, since they're
> prepended by the term OpenStack, they also reinforce the brand.
> 
> Going back to ceilometer, the name of the code base is *not* changing.
> What the Technical Committee changed is the name of the program[1] into
> 'Telemetry', from Metering.
> 
> Since Metering is used as the 'official' name for the service provided
> by the code Ceilometer I sent the message earlier to inform the
> Marketing community that you may start seeing people calling ceilometer
> "Telemetry" and that it may be necessary to update some material, like
> the website. Hope I've made things clearer now.
> 
> Cheers,
> stef
> 
> 
> [1] there is a difference between a program and a project in OpenStack
> but I prefer not to address that now. If you're interested in learning
> more about OpenStack Programs read
> https://wiki.openstack.org/wiki/Programs
> 
> 

-- 
Dave Neary - Community Action and Impact
Open Source and Standards, Red Hat - http://community.redhat.com
Ph: +33 9 50 71 55 62 / Cell: +33 6 77 01 92 13



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