[OpenStack Foundation] [Foundation Board] Use of the word "certified" and protecting brand OpenStack
jonathan at openstack.org
Fri Oct 12 00:25:44 UTC 2012
We sent notice to Rackspace when we saw the incorrect usage in the promotional email. They said the language in the email was a mistake and are taking action by educating their marketing teams and public speakers to use the OpenStack wordmark in accordance with the policies. Our standard process is to notify companies and then give them a remedy period to correct their usage. If violations continue, then a company risks losing its right to use the marks and ultimately may face legal action. I know several of you are familiar with this process as you've received similar communications from us.
We handle a fairly high number of these, but since this one has generated public discussion, I just wanted to confirm that we have been following our standard procedure to ensure trademark compliance. Let me know if you have any questions,
On Oct 11, 2012, at 5:15 PM, Alan Clark wrote:
>>>> On 10/11/2012 at 04:03 PM, Tristan Goode <tristan at aptira.com> wrote:
>>>>> From: Jim Curry [mailto:jim.curry at rackspace.com]
>>>>> The email was an unfortunate mistake by our marketing team. It does
>>>>> not represent the official branding or positioning of our offer. We
>>>>> aren't perfect, and for any confusion that created I apologize.
>> The limited viewing audience of the Foundation mailing list and the Board
>> mailing list doesn't let the actual recipients of the mail out know that this
>> was a mistake. Could I please request that all the original recipients of the
>> email be advised.
> While there are many details that have come up during this current email thread, I feel that it is important to remind everyone that the OpenStack Foundation has a trademark policy and procedure. The policy sets out the rules for proper use of the OpenStack marks in word and logo form. The procedure is in place to govern and enforce the rules for those marks. The objective of the policy is to ensure that the OpenStack marks remain reliable indicators of source and quality and that they are protected from inappropriate and unauthorized use. The policy goes through great detail to demonstrate what is and isn't authorized and/or proper use of the marks.
> The policy also spells out what a person should do if a person has questions or wishes to report misuse of the OpenStack marks. "If you wish to obtain our permission for any uses above or for any other use which is not specifically addressed in this Trademark Policy or you became aware of unauthorized use of the OpenStack Marks, please contact us by email at logo at openstack.org..."
> Please use this as the mechanism to report uses of the marks which you feel are in question. Through this mechanism the proper people will be informed up front and will then be able to judiciously investigate the questioned use and subsequent actions. Using such mechanisms ensure the proper enforcement of our marks while allowing the community to productively focus on and/or evolve the standing trademark policy and procedures while avoiding community strife and ill will through an onslaught of opinions towards any one person(s) or companies.
>  http://www.openstack.org/brand/openstack-trademark-policy/
> Foundation mailing list
> Foundation at lists.openstack.org
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