Open Stack

The Networking team -- formerly known as Quantum :) -- has come up with a few alternative code names, which are being vetted by the legal team now and will be put to vote amongst the project contributors.  As Mark mentioned, in Portland we had a Design Summit session regarding the future of project code-names, like "Nova" or "Quantum," with regards to the incubation/integration/core process, trademarks and branding.  The outcome of the discussion was to pick a new code-name for Networking (rather than just use the descriptive name going forward), but to generally reduce our dependency on code-names publicly. You can see the notes from the session here: https://etherpad.openstack.org/ProjectsReNaming

We always use the official project names (ie. OpenStack Compute, Block Storage, Networking) for marketing purposes, because they are descriptive and tied to the OpenStack trademark.  The primary brand we want to build is OpenStack.

Hope this helps, and I would expect to hear some news regarding the new Networking code-name in the next few weeks.

Best,
Lauren

On May 30, 2013, at 7:19 AM, Sandeep Singh Kohli <skohli at Brocade.com> wrote:

> Checking if there was any follow-up on the new name for the networking piece. We lost great brand equity with Quantum - my customers still refer to it as such - therefore I am very curious with what we chose as the new name and would love to assist if needed.
> 
> Best,
> Sandeep Singh Kohli
> Sr. Mgr, Product Marketing
> Cloud Orchestration, Brocade
> 
> 
> -----Original Message-----
> From: Dave Neary [mailto:dneary at redhat.com] 
> Sent: Monday, May 13, 2013 6:42 AM
> To: Mark McLoughlin
> Cc: community at lists.openstack.org; marketing at lists.openstack.org; openstack at lists.launchpad.net
> Subject: Re: [OpenStack Marketing] New code name for networks
> 
> Hi,
> 
> On 05/12/2013 03:14 PM, Mark McLoughlin wrote:
>> Yes, this was discussed at the summit:
>> 
>>  https://etherpad.openstack.org/ProjectsReNaming
>> 
>> The conclusion was that a number of choices for a new name would be 
>> put forward and that Quantum's contributors would vote for one of 
>> those choices.
> 
> Is there any process for coming up with the shortlist? Public brainstorming generally sucks for this kind of thing, but polls are also not great.
> 
> In my experience, nothing works better than a smallish group of creative people working together with brand lawyers to come up with themes, and from those themes generating options, then working through the options for feasibility (web & trademark search).
> 
> That said, Octopus is great.
> 
> Cheers,
> Dave.
> 
> PS. Some networking themes that come to mind:
> 
> * Gatekeeper - keeping things segragated
> * Connecting things
> * Nodes & edges - graph topologies
> * Friendship/affinity
> * Traffic control - routing
> 
> --
> Dave Neary - Community Action and Impact Open Source and Standards, Red Hat - http://community.redhat.com
> Ph: +33 9 50 71 55 62 / Cell: +33 6 77 01 92 13
> 
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