Open Stack

Hi Everyone,

Thank you to those who joined our monthly marketing call yesterday.  Below is a recap of the User Stories Campaign that Lauren presented. We are putting out a call for your best customer case studies that we can help promote via the OpenStack channels, plus an additional marketing investment to generate broad awareness.

We highly encourage each of you to get involved in this new program.  We look forward to receiving your submissions and working with you to help showcase how your customers and partners are using OpenStack. 

We will keep potential case study candidates confidential until the time of announcement. Please contact Lauren or me with a proposed customer, and don't hesitate to contact us if you have any questions.

Check the wiki for our monthly marketing meeting schedule: http://wiki.openstack.org/Governance/Foundation/Marketing

Best,
Claire Massey
OpenStack Marketing Coordinator
claire at openstack.org

OpenStack User Stories Campaign:

Goals

Identify and showcase a diverse set of OpenStack case studies
Counter the perception that OpenStack is only for tech companies and test/dev
Promote ecosystem companies whose customers are successfully deploying OpenStack
Ideal Customer/User Criteria

Enterprise Private Cloud
Falls outside the tech industry
Name brand / recognizable = big plus
Using OpenStack for production workloads
Willing to tell their story publicly
Speak about it, participate in a case study, etc
Tell us about your customer

Business Drivers
Reasons for choosing OpenStack
Use case/applications running on OpenStack
Results/metrics to date
Technical Details
Size of cloud
OpenStack version and components used (Compute, Object Storage, etc)
Hypervisors, integrations with legacy systems, etc.
Overview of products/Services used from ecosystem
User Campaign Details – How OpenStack will Support & Promote

Help drafting a case study
Paid and earned social campaigns to drive traffic to case study
Featured user story across all OpenStack channels for at least a month
Newsletter
Website homepage/banner
Social media (Facebook/LinkedIn/Twitter)
Webinar featuring the user as well as your company representative
Media coverage, press and analyst opportunities
Optional creative components such as
Video interview
Twitter chat or blog Q&A
Infographic 
Links and mentions back your company & offerings
Potential speaking opportunities at the OpenStack Summit
Qualify for best case study award to be presented at the April & October Summits



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